This is an offer from Essence Magazine and Recycle Bank. Right now you can get a free tote from them along with a free subscription to Essence Magazine. To get this freebie, you simply need to sign up for Recycle Bank (or sign in to an existing account) and accumulate 240 points. This can easily be done by taking a look at a few articles on their site and clicking that you read them or watching a few short videos. You can also do this over and over to get multiple totes.
See the live offer over here and then sign up for Recycle Bank.